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Confidential Sale Planning

Get a Confidential Business Valuation

Understand the earnings, value drivers, and risks that may shape how buyers view your privately held business—before you decide whether to sell.

Free Initial Request

Start With a Confidential Valuation Request

Share the information you have available. SeaRidge Advisory will use it to begin an initial sale-planning conversation and identify what may be useful to review next.

Submitting this form does not market your business, contact prospective buyers, or commit you to sell.

    By submitting, you agree to our Terms & Conditions and request contact from SeaRidge Advisory Inc. about your valuation request. Our Privacy Policy explains how we handle your information. Do not send highly sensitive documents through this form.

    Prefer to talk? Call (619) 786-7378.

    What to Expect

    What a Business Valuation Can Tell You

    An initial estimate can create a practical starting point for sale planning, but it cannot determine the exact price or terms a buyer will offer.

    What It Helps Clarify

    • The earnings measure most relevant to the business
    • Value drivers and risks a buyer may examine
    • Information needed to support key assumptions
    • Issues worth addressing before a sale process

    What It Does Not Promise

    • A guaranteed market or sale price
    • The outcome of buyer underwriting or diligence
    • A formal appraisal, fairness opinion, or certified valuation
    • Final transaction structure, financing, or terms
    Valuation Framework

    How SeaRidge Advisory Evaluates Business Value

    A useful estimate considers the economic performance of the business, relevant market context, operating requirements, and the risks that affect transferability.

    01

    Normalized Earnings

    Seller's discretionary earnings (SDE) may be relevant for an owner-operated business. Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) may better reflect a business with a broader management structure. Any adjustment must be relevant and supported by the records.

    02

    Market Context

    Relevant transaction evidence can help frame how similar businesses have been evaluated, while accounting for differences in scale, performance, risk, and deal structure.

    03

    Assets and Working Capital

    Assets and the working capital needed to operate the business matter to transaction structure and operating continuity. They are considered in context and are not simply added to an earnings-based estimate.

    04

    Risk and Transferability

    Customer concentration, owner dependence, management depth, revenue durability, and documented obligations can influence buyer confidence and the assumptions applied to value.

    No single method or earnings figure is a shortcut to value. The appropriate analysis depends on how the business operates and what the available information supports.

    How the Estimate Comes Together

    IRS valuation guidelines and SBA guidance for sellers both describe three approaches: income, market and asset. For most owner-led sales, our estimate works through four steps:

    1. Rebuild the earnings. Reconcile your statements to your tax returns and support each adjustment.
    2. Pick the measure a buyer will use. Use SDE if a buyer would step into your role, or adjusted EBITDA if the business runs under paid management.
    3. Compare like with like. Use market evidence built on the same earnings definition and a similar deal size.
    4. Move from value to proceeds. Account for debt, working capital and how the price would be paid.

    For the full method, two worked examples and current multiples by deal size, read our SDE vs. EBITDA business valuation guide.

    Buyer Perspective

    What Buyers Examine Beyond Earnings

    Buyers test the quality, durability, and transferability of the earnings—not just the number shown on a financial statement.

    Earnings QualityConsistency, support for adjustments, and confidence in ongoing performance.
    Growth PatternHistorical growth, credible opportunities, and the assumptions behind forecasts.
    ConcentrationDependence on individual customers, vendors, contracts, channels, or relationships.
    Owner DependenceHow much sales, operations, knowledge, or decision-making still runs through the owner.
    Management DepthWhether leadership and operating responsibilities can transfer with the business.
    Revenue DurabilityRepeat, recurring, contracted, or otherwise defensible demand where applicable.
    Working CapitalThe cash and operating investment needed to support the business after closing.
    Documented RiskKnown obligations, disputes, dependencies, or weaknesses that affect buyer confidence.
    Supporting Information

    Information That Improves the Estimate

    You do not need every document before submitting a request. The initial conversation can clarify what is useful now and what may be needed later.

    01

    Financial and Tax Records

    Profit and loss statements, balance sheets, tax returns, year-to-date results, owner compensation, and support for proposed adjustments.

    02

    Operating Information

    Budgets, forecasts, systems, processes, facilities, key obligations, and how the business performs day to day.

    03

    Customers and Revenue

    Revenue mix, customer concentration, recurring or repeat demand, contracts, retention, and sources of growth.

    04

    Ownership and Organization

    Ownership structure, key employees, management responsibilities, material agreements, and the owner's continuing role.

    Common Questions

    Questions Owners Often Ask

    Clear answers before you begin a valuation conversation.

    Is this a formal business appraisal?

    No. The initial valuation is a confidential sale-planning estimate. It is not a formal appraisal, fairness opinion, certified valuation, or guaranteed market or sale price.

    Do I need every financial and business document before I submit a request?

    No. Submit the request with the information you have available. Additional documents may be useful as the discussion develops, but they are not all required to start.

    Does submitting a request put my business on the market?

    No. A request starts an initial valuation conversation. It does not market the business, contact prospective buyers, or commit you to sell.

    Why might a buyer reach a different valuation conclusion?

    A buyer may apply different assumptions, focus on different risks, or evaluate the business through its own transaction structure and strategy. Diligence may also uncover information that changes the picture.

    Begin With Clarity, Not a Commitment

    Request an initial business valuation, or review how SeaRidge Advisory guides owners through a confidential sale process.